DUOLINGO
Role: Creative Direction
Studio: Duolingo Brand Studio
One with the owl
In-house across product, brand, and marketing. In-app moments, social stunts, and inbox mischief. Sometimes wholesome, sometimes threatening. Always very Duolingo.
You’ve got mail!
Two marketing sends: one built around Duo’s chaotic spiral over your New Year’s resolutions, the other around gifting Super Duolingo.
Lesson Heroes
A plug-and-play illustration system for in-lesson moments. Designed to flex across topics while staying simple, consistent, and easy to scale.
Streak Flame Rethink
An internal sprint to explore how a user’s streak flame could stretch and evolve. Quick prototypes, lots of testing and a push to give more personality.
Duocon Conference Teaser
I’ve always wondered: can an owl breakdance? And now I don’t have to wonder anymore. Made for Duolingo’s unhinged social channels to promote Duocon 2023.
Duolingo • Genshin impact
Duo meets Genshin Impact and goes absolutely berserk. Co-Directed with Sarah Beth Morgan.
Credits
Marketing Newsletters
Creative Direction
Taylor Yontz
Design
Andy Most, Dana Lee, Alison Emmel
Producers
Maria Varano, Kerry McConnell
Marketing
Maggie Glascott
In-App Illustrations
Creative Direction
Taylor Yontz
Design
Joe Maccarone
Producer
Maria Varano
Streak Flame Rethink
Creative Direction
Taylor Yontz
Design
Andy Most, Hexi He
Producer
Maria Varano
Director of Product Management
Jackson Shuttleworth
Duocon Teaser
Creative Direction
Taylor Yontz
Design
Joe Maccarone
Producer
Ashley Honroth
Animation
Kurt Hartfelder, Collin Leix, Taylor Yontz
Duolingo x Genshin Impact
Head of Design Studio Brand Team
Eddye Borgese
Creative Directors
Sarah Beth Morgan, Taylor Yontz
Producer
Ashley Honroth
Design
Rachel Suggs, Taylor Burgess, Joe Maccarone, Taylor Yontz, Sarah Beth Morgan
Animation
Tyler Morgan, Lauren Nash, Henrique Barone, Taylor Yontz, Taylor Peters